This is our first look at Hyundai’s new HCD-14 Genesis concept. Inside and out this concept sports styling that is a big departure from mainstream Hyundai designs and considerably more clean than the brand’s “fluidic sculpture” design language. Hyundai is serious about directly challenging premium brands in up market segments, and this concept’s unique design could be a hint that a separate luxury brand is in the works to do just that.
The front end design sports an interesting LED headlight array. The grill seems a bit forced and inelegant, as do the mandible-like LED fog lights. To our eyes the bodywork is harder and heavier than previous Hyundai efforts. The side profile is very clean and lacking in character lines to instead emphasize the car’s svelte four-door-coupe shape. That shape is certainly helped by the RWD platform, which gives the car a long hood, large axle to dash distance, and tighter overhangs.
The rear design carries over the thick LED lamps from the front. The mandible-like foglights have been replaced by a pair of equally mandible like exhaust outlets. Aside from that the rear end is rather conventional, with more of the emphasis again being placed on the shape rather than the graphics.
What do you think of the new Genesis Concept? Is it the right styling direction for Hyundai’s premium cars? Let us know in the comments below.