The car industry is very competitive, especially for new comers in crowded segments. The largish luxury sedan segment is no exception, and with KIA’s first entry comes all the signs of a design manufactured for maximum appeal. But where do you start when designing what is essentially, a generic luxury car? When the first images of the K9 were released, many observers noted its similarities with the BMW 7 series, and with other BMWs in general. We see most of the BMW resemblance in the front and rear ends of the car.